comunicacion central

grupo sequoian.

project: development of corporate identity
date: 2005 to 2013

a group of Venezuelan financial experts created Sequoian with the intention of providing investment solutions in Venezuela. For this, they needed a brand strategy and an appropriate graphic identity.

we created an emblem based on heraldry. Since it was a new brand in the financial sector, we wanted to stimulate perception of the institution’s ancestry and importance.

brand strategy, brand logotype, brand statement, graphic style manual, website, design of furniture and application of the graphic image in the entrance hall and internal signs at the firm’s headquarters, stationery, corporate brochure and events. Brand architecture for two products.

Aquiles Esté