comunicacion central

xpectra 2003 – 2013.

project: brand strategy and graphic identity
date: 2003 - 2013

brand strategy and graphic identity for a firm that provides technological platforms for safeguarding assets.

xpectra is a firm that competes internationally with the big software design firms. Therefore the company was positioned as a vanguard firm capable of producing specialized cutting-edge technology.

creative management, design and coordination of all aspects of the identity project. graphic standards manual. brand architecture through the design of the logotypes of all the products and services.

Aquiles Esté / Natalie Flores