comunicacion central

zurich venezuela.

project: campaign
date: 2017

at the begining of 2017, zurich venezuela had to make adjustments to the business in order to face front to the difficult economic and political moment, needed to communicate these adjustments both indoors and to their brokers.

the concept of "resilience" was the campaign concept. the music was the vehicle to illustrate it. "trascender, asegurando futuro" was the campaign slogan.

graphic concept development. design of pieces for graphic interventions into their offices and for the events, and design of btl pieces.

Grupo Plus Comunicación Estratégica